Interview with Franca Pellegrini, Founder of The Beauty Edit

Tell us about The Beauty Edit. 

TBE store is a carefully curated selection of natural beauty products that are result driven while remaining healthy and kind to both you and the earth.

I pride myself on superior customer service which includes Complete Product Knowledge, Free Skincare Consultations and Speedy Delivery Australia and Worldwide plus I personally test and trial all products to ensure they get the TBE Tick of Approval.

 How did it start?

I suffered with adult acne when I turned 30, and after trying everything under the sun the last resort was to see an Endocrinologist (Hormone Specialist).  She advised that I actually wasn’t suffering from Adult Acne and that the breakouts were caused by toxins and stress. This lead me to start living a more greener lifestyle, and included finding natural skincare products that actually worked.

So there started my passion for finding the best Effective and Luxurious Natural Beauty products and using what I learnt to educate customers that you can have both efficacy and quality in natural products without having to compromise on performance.

 What are the main beauty concerns your customers have?

  1. Uneven skin tone ie.Pigmentation
  2. Dehydration 
  3. Acne/Breakouts
  4. Ageing skin including wrinkles and lack or loss of Collagen.

How would you describe your approach to wellness? 

My approach is to take one step at a time. I personally feel like the wellness industry can be very overwhelming, many people wishing to make a change find it difficult to determine where to start, I’m here to provide support and help make that transition to green beauty.  I say to my customers lets pick a simple starting point, whether its daily essentials i.e. Toothpaste/Deodorant, their Skincare regime or a lipstick, start somewhere and add from there, I have found this approach works the best as there isn’t any pressure to ditch all your products in your home and start a fresh. I truly believe in this approach as this is how I transitioned to a Greener lifestyle.

 What are the top 3 wellness products every woman needs?

1) Vida Glow Marine Collagen 

I started taking Collagen about 15 years ago whilst I was in Asia travelling, when asked by the shop assistant what I needed help with, she promptly introduced me to Marine Collagen.  I gave it a go and couldn’t believe how quickly I saw results, so when I came across Vida Glow in Australia I just had to try it and was thrilled with the results, plus I love the convenience of the individually packed sachets which are great for today’s busy lifestyles. 

2) Sodashi Rejuvenating Concentrate 

I fell in love with this product as soon as I tried it, it’s got such a unique formulation in that it’s a liquid formulation which gently exfoliates. I use it with warm water and compress with a face flannel, not only does your skin look luminous afterwards but it’s so uplifting and relaxing, I had such lovely feedback from a client the other day who suffers with anxiety and tried this product and said it not only keeps her skin looking radiant but also helps her feel calm and relaxed and looks forward to doing the ritual every morning and night, that feedback made my day!

3) La Belle Lune Organic Skin 

This night time repair oil is so beautiful to use.  Why I love it is that its suited to all skin types and gets to work at night to help with pigmentation, breakouts, dehydration, wrinkles and more, plus it smells completely dreamy, it’s a little bottle of Magic.

 

Some people believe there's no connection between what we consume and our skin health. Has that myth been disproved?

From my experience, most customers with skin concerns will see improvements from a multi-faceted approach to skin health.  Whether it be Cystic Acne, Ageing skin or any other skin concern, I always suggest they look at ways to help support their skin health from the inside; take appropriate supplements and try to buy the best organic produce available. Also cut out some of the foods that create havoc i.e. Dairy for Acne suffers.  Together with a good skin care regime and by taking time out for yourself to try to bring calm to your life, as stress is a real killer for skin, you will be guaranteed to see change and results. 

The biggest beauty secret of 2017

It’s a simple one: Cleanse properly! I always double cleanse at Night (one cleanse in the morning) and use a face flannel, I tell my customers if you take the time and cleanse properly you will see results after a week, also cleansing with a flannel gives you a physical exfoliation at the same time.

What is the ideal skin-care routine? 

It really depends on the skin type and concerns, but I suggest the following skincare layering regime:

Morning:

Cleanse

Mist or Toner

Eye Serum/Cream

Serum

Moisturiser

SPF

Night:

Double Cleanse with Flannel

Mist or Toner

Eye Serum/Cream

Serum

Night Cream or Oil

I have Dehydrated skin; this is my regime:

Morning: 

Sodashi Clay Cleanser with Lavender

Sodashi Rejuvenating Mist

Mukti Age Defiance Eye Serum

La Mav Daily Vitamin-C Brightening Serum

Sodashi Nourish Repair Treatment

Night:

Sodashi Clay Cleanser with Lavender

Sodashi Rejuvenating Mist

Mukti Age Defiance Eye Serum

La Belle Lune Organic Skin Oil

Sodashi Nourish Repair Treatment

 Parting words of wisdom / your philosophy on wellness?

Probably back to my Wellness Approach when transitioning to green beauty, start somewhere and add products gradually, don’t put pressure on yourself, at the end of the day beauty should be fun x

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